What About Ys?

The world of instant, Generation Y, The Net generation, call them what you want, they are the here and now people. I have been hearing about them for a while now, they just keep appearing in conversations, lectures and in books. Somehow belonging to that Generation I admit I do have most of the stereotypes attached, but in some ways our Generation is also the most versatile, no one is the same, it’s a mine field for psychoanalysts. Opinions and independent thought is what seems to drive us and we demand everything right here and at this moment.

I think the best part of Generation Y is exactly their reasoning and their curiosity to know “Why?” They don’t always agree to what is being taught to them but chose to form their own opinions but of course one has to wonder what role has the internet played here. Aren’t Generation Y also forming opinions based on what they read or find on their gadgets? Of course they do, they are taking in so much information everyday but the difference is the source.

Previously we as the younger generation got our information from our Parents, Schools and perhaps even our TV’s but today we can seek out information we need we are no longer passive sponges but active users. Usually we find about twenty different opinions and feedbacks on the same subject. It’s up to us to decide which comment or point we want to agree with. The difference is that the source of information is : YOU.

The freedom to choose is something our generation takes for granted and honestly sometimes we don’t realize just how lucky we are to be given the opportunity to take our own risks and make decisions. We don’t realize that with the invention of social networks, blogs and information sharing networks we now have to power to say whatever we want, whenever we want and however we want. It is truly breaking through the previous social stratum.

These days Youtube celebs are normal people who had the webcam, skill and the passion to show off their talents to the rest of the world. Celebrities are now telling us what they had for breakfast and what’s going on in their personal relationships (sometimes a little too much info, but you get the point), brands can now communicate directly to people who buy/use them it also means users can now give feedback to brands to make products better. Communication is horizontal and thus making each and everyone powerful in their own right.

I suppose the Generation Y is only the start to what will probably be called the digital age. The age where people started communicating with the help of their machines to the rest of the world. The other day I was sitting with a friend of mine and we talked about the days when we had one telephone in the house and how you would call a friend at home and say you would meet them at a certain time and place for coffee and they would be there, promptly on time. Today though you can just send a Text, IM, BB message or well about 100 different ways to say they won’t be able to make it or that you will be late. Thus the question for me has always been the same, starting from Generation Y will technology help us get closer or just drive us further apart?

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